| Yves Saint Laurent: Strategic Leadership of Creative Directors - Teaching Note |
| 作者姓名：Wiboon Kittilaksanawong; Leo Guilbert; Andrew Jiro Poplawski; |
| 商品類型： | 商品編號：8B17M137 |
| 出版日期：2017/08/31 | 內容長度：12 頁 |
Teaching Note for product 9B17M137.
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| Yves Saint Laurent: Strategic Leadership of Creative Directors |
| 作者姓名：Wiboon Kittilaksanawong; Leo Guilbert; Andrew Jiro Poplawski; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M137 |
| 出版日期：2017/08/31 | 內容長度：16 頁 |
On April 1, 2016, fashion house Yves Saint Laurent (YSL) announced the departure of its creative director who had been responsible for successfully reviving the struggling YSL brand since 2012. Three days after this surprising departure, the company announced that its next creative director would be a relatively inexperienced, 36-year-old designer. After decades of leadership turmoil and financial instability at YSL, the incoming creative director .....more
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| Mazda Motor Corporation: Surviving by Partnering with the Giants |
| 作者姓名：Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro Poplawski; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M117 |
| 出版日期：2017/08/10 | 內容長度：15 頁 |
For 30 years, Mazda Motor Corporation (Mazda) partnered with Ford Motor Company (Ford), helping Ford in small-car engineering and lean manufacturing in exchange for finance and marketing know-how; however, this alliance was terminated due to the global financial crisis in 2008. In 2015, Mazda entered into another long-term partnership to share technologies and cope with cost pressures—this time with Toyota Motor Corporation (Toyota). According to .....more
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| Mazda Motor Corporation: Surviving by Partnering with the Giants - Teaching Note |
| 作者姓名：Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro Poplawski; |
| 商品類型： | 商品編號：8B17M117 |
| 出版日期：2017/08/10 | 內容長度：18 頁 |
Teaching note for product 9B17M117.
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| Brooks Sports: Competing against the Giants |
| 作者姓名：Wiboon Kittilaksanawong; Andrew Jiro Poplawski; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16M150 |
| 出版日期：2016/09/27 | 內容長度：16 頁 |
Brooks Sports, Inc. (Brooks) strove to inspire and promote an active lifestyle through its innovative gear, enabling its customers to run longer, farther, and faster. The shoe company had endured a number of growths and declines in its 100 years of operations. Nearly bankrupt by 2000 because of its attempt to compete with diversified athletic brands, Brooks had finally found a strategy to compete in the sports market. Operating as an independent subsidiary .....more
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| Brooks Sports: Competing against the Giants - Teaching Note |
| 作者姓名：Wiboon Kittilaksanawong; Andrew Jiro Poplawski; |
| 商品類型： | 商品編號：8B16M150 |
| 出版日期：2016/09/27 | 內容長度：25 頁 |
Teaching note for product 9B16M150.
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| Canon Inc.: Ambitious Acquisitions in the Video Surveillance Market - Teaching Note |
| 作者姓名：Wiboon Kittilaksanawong; Andrew Jiro Poplawski; |
| | 商品編號：8B16M101 |
| 出版日期：2016/06/13 | 內容長度：12 頁 |
Teaching Note for product 9B16M101.
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| Canon Inc.: Ambitious Acquisitions in the Video Surveillance Market |
| 作者姓名：Wiboon Kittilaksanawong; Andrew Jiro Poplawski; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16M101 |
| 出版日期：2016/06/13 | 內容長度：11 頁 |
Facing a decline in the company’s core camera business as a result of the aggressive entry of smartphones, Canon identified the network security industry as a potential growth market, with expected revenues of US$23 billion by 2020. Canon opted to pursue this kind of growth potential outside its core competency by acquiring Milestone Systems in 2014 and Axis Communications in 2015. Canon paid a 50-per-cent premium to acquire Axis in a cash-only offer, .....more
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